Advertising Techniques: Pathos, Logos & Ethos

This is a pathos advert as it appeals to people’s sense of fun, using bright colours, fast movement, cheerful music and happy looking people. This implies that the product being advertised is also a fun, enjoyable thing and tries to appeal to people as a jolly product.

This is a logos advertisement due to its frequent use of statistics. It also however employs some pathos tactics due to playing on people’s concern, I.E using the phrase “help us save the NHS”.

This is an ethos advert because it has someone well known, Gary Lineker enjoying the product being advertised (Walkers crisps). This advert also uses Pathos methods dude to its sense of fun, showcasing happy people.