Clapping Mohawks...

Right then, so....this happened. This is a notorious Japanese advert, which advertises some Gatsby hair products. This advert is very bizarre, with numerous men's extreme Mohawks clapping to a strange rendition of "If you're happy and you know it clap your hands". I believe this advert is supposed to give the impression that their hair products are very strong and efficient, and this is exaggerated to the extreme where the hair can move and clap together. Overall this advert is humorous, using to a degree some pathos techniques due to it being emotive, in the form of comedy.