Liddell's Lactose Free Commercial

This advert is by dairy brand Liddell, which is showcasing its lactose free range. It shows a quaint family scene with them enjoying some of their products. The narrator proclaims that the products are nice and easy to ingest, we then see some cows (the producers of the products) with small, gentle wings, some of which flying to support the claim (showing the cows to be extremely light, in order to manage flight with those mini wings). On Maslow's hierarchy of needs, this appeals to the physiological section due to the necessity of the product, and the fact it is lactose free, which is needed for lactose intolerant people. It also purports to a quaint, family lifestyle which appeals to peoples sense of love and belonging.