Tesco Mobile 2016 Holiday Commercial

This advert is by Tesco mobile, it shows people on their holidays going through problems and turbulence on their holidays, such as screaming children on the plane, luggage spilling open, luggage falling off the back of a car, sunburn done (REALLY) bad, and a man falling off a hammock. The narrator of the advert then states that Tesco mobile works in numerous European countries just as well and for the same cost as it does in the UK, pointing out that despite all these problems people may have on their holidays, at least something really rather good is happening. On Maslow's hierarchy of needs, this appeals to the safety section, due to the advert proclaiming the security of resources at an attainable and reasonable cost.