Corperate Video Comparrisons

Lets have a cheeky look at some corperate videos.

Here is a company profile advertisement designed to introduce the advertised company in a positive, proffesional light, which the use of generally formal language and presentation helps to ensure. This advert in my opinion is clearly B-C, i.e a business advertising to a customer.

Here is a broadcast commercial. These are usually the most expensive due to production and then getting TV stations to air them, but in turn they generally create the largest impact. This is an advert for Specsavers and their products (glasses). This is definately another B-C advert. This advert uses characters and themes from the popular comedy Fawty Towers, to make the advert more watchable.

Here us a corperate promotional video. This video advertises WRN Broadcast and uses ethos in the form of stating numerous major studios trust them, such as Warner Brothers. This video is clearly B-B (business to business) because it is a broadcasting service, aiming for use by film studios etc.

Here is a clearly satirical video. It uses conventions from employee training videos including a walk through of their incredible state of the art equipment. It makes fun of the artificial atmosphere often seen in company videos, by having the presentor read poorly off some paper. I would say this is actually more of a recruitment video than anything else, as the video is clearly pretending to try and recruit workers.