Journal | website | Page 8 of 9

Canna' Coke?

Regarding my idea for a possible brand for my advertisement, here is one possibility if i decided to create my own brand. I designed a...

So, now we're onto the stage of our project where we need to think about what sort of product and brand I'm going to advertise. In the...

Here is a Heineken advert from 2015. It shows a generic James Bond scene, with Daniel Craig but with Heineken beer involved heavily. This...

This advert is by dairy brand Liddell, which is showcasing its lactose free range. It shows a quaint family scene with them enjoying some...

This advert is by Tesco mobile, it shows people on their holidays going through problems and turbulence on their holidays, such as...

Here's McDonald's 2016 "Good Times" advert. It uses pathos, but on Maslow's hierarchy of needs, it mostly uses Self-Actualization. This...

Here is Maslow's hierarchy of needs. Here is a more detailed version. Here is my favourte variation.

Here is WaterAid's "Genete" advert. It employs strongly pathos tactics in the form of empathy and pity. The key aim of the advert is to...

Here is one of numerous examples of an EE advert starring Kevin Bacon. In this advert he is seen talking about Batman and Catwoman,...

Here's an example of a pathos advert, from Burger King in 2012. The advert shows a man eating a burger from the fast food chain and...